Digital Marketing Specialist

About Us: The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. The Griffin Museum of Science and Industry (Griffin MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences. The Museum provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and math.

We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to Griffin MSI for family and friends, free admission to other museums, free parking in Griffin MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you!

The Job: The Digital Marketing Specialist will leverage digital marketing and communications platforms to drive Museum attendance, deepen engagement with Museum guests, and generate leads across key audience segments. This role works across departments to establish goals, manage digital content production, and analyze performance. This role will serve as the primary point of contact for digital best practices by developing strategic, high-performing digital content that meets the goals of the Museum's initiatives.

This is a hybrid position that requires flexible hours for occasional weekend, evening, and holiday events.

Responsibilities

• Develop strategic plans to generate leads through web and email communications, adjusting the marketing strategy based on data, research, and user behavior.
• Analyze and deliver reports on high-performing web and email content that most engages the Museum's various audiences of guests, members and donors including campaign-specific lead capture performance.
• Serve as the subject matter expert (SME) to create high-converting and measurable digital content for Museum teams.

• Work with Museum departments to crate and produce email campaigns and automations for guests, members, and donors that meet defined performance goals.
• Manage and optimize guest journeys through Salesforce, leveraging automation tools to enhance acquisition, retention, and conversion rates.
• Research and maintain best practices in email deliverability, design, A/B testing and effectiveness.
• Own the Museum email communication schedule, ensuring timely and strategically aligned deployment of campaigns.

• Work with Museum teams to plan, edit, build, and update website content.
• Optimize the website content, metadata, and organization for greatest accessibility, SEO performance, and search traffic acquisition.
• Research and maintain best practices in tagging digital assets and metadata.
• Maintain and build web forms and landing pages designed for campaign tracking and lead capture.

• Analyze email and website activity to identify guest intents, interests, and conversion performance.
• Research and maintain best practices that improve the Museum's presence in search results and convert digital activity into measurable attendance and leads.
• Develop and deliver regular reports on campaign performance, KPI's and ROI, offering actionable insights to improve future outcomes.
• Establish performance benchmarks and continually optimize digital campaigns through test-and-learn approaches.
• Other duties as assigned.

Qualifications

• High school diploma or GED required; Bachelor's degree preferred.
• Minimum of three (3) years' experience in digital marketing.
• Direct experience creating content for CMS-managed websites, building inbox-friendly HTML email campaigns, and reading and interpreting analytics reports. 
• Proven expertise in website accessibility, SEO/SEM and digital content strategy.
• Basic proficiency in Photoshop and other Adobe Creative Suite programs preferred.
• Experience with Salesforce Marketing Cloud or similar CRM and automation platforms preferred.
• Working knowledge of Google Analytics, Google Ads, and keyword research tools.
• Strong writing and copyediting abilities.
• Demonstrated skills designing and developing responsive microsites and landing pages.
• Ability to work well in a collaborative, multi-disciplinary team.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.
• Detail-oriented with a focus on delivering results.
• Proactive self-starter with strong problem-solving instincts. 
• Able to manage and prioritize many tasks simultaneously.
• Language:
  • Ability to read and interpret documents such as operating and maintenance instructions and procedure manuals.
  • Ability to write routine reports and correspondence.
  • Ability to speak effectively before groups of employees of the organization.
• Mathematical:
  • Ability to calculate figures and amounts such as percentages, area, and volume.
  • Ability to apply concepts of basic algebra and geometry.
• Reasoning:
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Physical:
  • While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear.
  • The employee frequently is required to stand, walk, and reach with hands and arms.
  • The employee is occasionally required to sit; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell.
  • The employee must occasionally lift and/or move up to 25 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Work Environment:
  • The noise level in the work environment is usually moderate.

Our Inclusion and Belonging Statement

The Griffin Museum of Science and Industry is committed to advancing diversity, equity, accessibility and inclusion across our workforce, experiences, and day-to-day operations. As Griffin MSI employees, we are each responsible for making the Museum a welcoming place externally for guests and internally for our colleagues within the scope of our roles.

Griffin MSI is an Equal Opportunity/Affirmative Action employer, which includes providing equal opportunity without regard to race, color, religion, gender, national origin, disability, or protected veteran status.